Seed Specialists from all over the UK who work for Nickerson Direct, which supplies seed directly from breeder to farmers throughout the country, visited Nickerson’s Wheat Breeding Centre in Woolpit, Suffolk recently to gather the latest information on current commercial varieties of wheat as well as the new genetic material which is currently under development.

Hosted by Bill Angus, Nickerson’s Senior Wheat Breeder in the UK, the event provided the Seed Specialists with an invaluable opportunity to gather vital information from a global wheat breeding expert, which will be passed on to benefit Nickerson Direct customers. During their visit to the Centre, which is at the forefront of developments in wheat breeding in the UK and Europe, they were able to study Nickerson varieties growing in the field, find out more about these and competitor varieties, hear about developing trends in the global wheat market and how the Nickerson wheat breeding programme is developing to meet the requirements of customers throughout the world.

Whilst many other companies increasingly rely on selling to customers over the ‘phone, Nickerson Direct has taken a different approach. It operates the UK’s only national team of Seed Specialists who visit farmers all over the country advising them face-to-face on all aspects of cropping and delivering informed expert advice. The company supplies a wide range of seeds and dressings, including Original Cereals, oilseeds and pulses, Circle Ley grass mixtures, LG maize and Foundation potatoes, together with a number of complimentary products. As part of Group Limagrain, the largest seed company in the European Union, Nickerson Direct is uniquely positioned to offer farmers the full advantages of its huge resources and investment in research and development.

Alastair Moore, who manages the team of Seed Specialists, comments: “Leading farmers who consistently achieve good results recognise the value of investing in quality seeds. Nickerson Direct specialises in supplying the very best, so customers can be assured that the products which they purchase from us are of exceptional quality, with the purity, vigour and dressings necessary to deliver consistent crop performance at the highest level. We have an unrivalled team of Seed Specialists throughout the UK who are trained in all aspects of agriculture/seed production and supply farmers with the best seed available. Nickerson Direct also has full control of seed quality, an in-house contracts department, plus a dedicated seed production facility which operates to exacting standards.”